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Research papers

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015
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Citation

Castelnau, Yamakawa and Gastaldi (2015a, June 15). Hybrid studies can enrich and cheapen at the same time?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hybrid-studies-can-enrich-and-cheapen-at-the-same-time-


Research papers

The Latin American market

This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a...

Catalogue: Latin America 2003
Authors: Laure Castelnau, Ney Luiz Silva, Nelsom Marangoni
Company: IBOPE Inteligencia
May 4, 2003
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Citation

Castelnau, Silva and Marangoni (2003a, May 04). The Latin American market . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-latin-american-market-